Insights & Ideas

Insights & Ideas

Insights & Ideas

Scaling Without Breaking

Designing for Legacy Users and New Markets at Once

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Scaling Without Breaking

Designing for Legacy Users and New Markets at Once

Scaling Without Breaking

Designing for Legacy Users and New Markets at Once

Designing for RTL Audiences

Lessons from Gamers8 and Cross-Cultural UX

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Designing for RTL Audiences

Lessons from Gamers8 and Cross-Cultural UX

Designing for RTL Audiences

Lessons from Gamers8 and Cross-Cultural UX

Designing for Fandom

How One Insight Reshaped the IPL App Experience

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Designing for Fandom

How One Insight Reshaped the IPL App Experience

Designing for Fandom

How One Insight Reshaped the IPL App Experience

AI Detection in Assignments

Why Professors Are Losing Trust and What Needs to Change

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AI Detection in Assignments

Why Professors Are Losing Trust and What Needs to Change

AI Detection in Assignments

Why Professors Are Losing Trust and What Needs to Change

Consistency Isn’t Always King

Lessons from MTN Nigeria’s Mobile App Design

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Consistency Isn’t Always King

Lessons from MTN Nigeria’s Mobile App Design

Consistency Isn’t Always King

Lessons from MTN Nigeria’s Mobile App Design

Designing with Perspective

Embracing cultural relativism to design UX that respects diversity.

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Designing with Perspective

Embracing cultural relativism to design UX that respects diversity.

Designing with Perspective

Embracing cultural relativism to design UX that respects diversity.

Drag & drop the cards

Drag & drop the cards

© 2025 Eswar Varma

© 2025 Eswar Varma